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    79% of Women Buy from Women Owned Businesses

    79% of women will try a brand if the know that it supports women-owned businesses

    Atleast that is what this Tweet by the account @PopcornBrains claims. 

    Wabi Sabi EFC is 100% women owned. The team is composed of women, from management to design to production. Even our factory is women owned and employs women. This past season 1 man did join the team, substituting a former women employee in her role. However, truth be told it wasn´t meant to be this way. I  can say that I am actually of the opinion that a gender balance is good for a team and benefits the work environment.  This is a business, not a girls club. Still, it just seemed to work out that way. I started to bring people onto the team based upon their technical ability, understanding and affinity with the brand, ATTITUDE, and whether or not I wanted to work with them closely each day. 

    Wabi Sabi is  a women´s business who creates a product for women. That product is deigned to help current women business leaders and aspiring ones to merge style, functionality and wellness in an easy way for their day to day professional life, helping them look good and feel great about what they wear. We aim to empower women to life healthier, happier and to be more successful by feeling and exuding confidence and poise in all they do.

    When you look good you feel good and it shows.

    I guess it makes sense after all to be a business run by women creating products for other women in business.     

     

     

     

    Can Elastane be eco friendly?

    At Wabi Sabi we pride ourselves in creating high quality garment with a special attention to excellent fit. We pay special attention to pattern making and we use only the finest 100% certified organic fabrics. This allows our customers to look amazing in our dresses, whatever their size and body shape may be, and also to feel comfortable in the garments as well as enjoy the soft,luxurious feel of our fabrics on their skin. 

    We use mostly fabrics that contain Organic Cotton and Tencel as well as a little bit of Elastane. Why elastane? That little bit of elastane is essential for confort in movement and for the adaptablility of the fabric. When you bend you arms the fabric must bend along with you. When you sit down, the fabric must adapt to the sitting position and not stretch out so that it bulges when you stand back up. These are important details that are essential to creating a quality product, but how eco friendly is elastane really?

    Eco friendly elastane by Hyosung

    Hyosung is a South Korea based company renowned as the largest spandex producer in the world. The company produces Creora, an eco-friendly elastane especially designed to reduce water usage.

    Recognizing that more and more consumers look for products that do not have a negative impact on the environment, they are dedicated to finding new ways to meet the needs of their customers. We are so happy to see the textile industry pick up on this and create more and more options for eco fashion brands to offer high quality, functional and sustainable products to our customers. Yeah!