79% of women will try a brand if the know that it supports women-owned businesses
Atleast that is what this Tweet by the account @ claims.
Wabi Sabi EFC is 100% women owned. The team is composed of women, from management to design to production. Even our factory is women owned and employs women. This past season 1 man did join the team, substituting a former women employee in her role. However, truth be told it wasn´t meant to be this way. I can say that I am actually of the opinion that a gender balance is good for a team and benefits the work environment. This is a business, not a girls club. Still, it just seemed to work out that way. I started to bring people onto the team based upon their technical ability, understanding and affinity with the brand, ATTITUDE, and whether or not I wanted to work with them closely each day.
Wabi Sabi is a women´s business who creates a product for women. That product is deigned to help current women business leaders and aspiring ones to merge style, functionality and wellness in an easy way for their day to day professional life, helping them look good and feel great about what they wear. We aim to empower women to life healthier, happier and to be more successful by feeling and exuding confidence and poise in all they do.
When you look good you feel good and it shows.
I guess it makes sense after all to be a business run by women creating products for other women in business.