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    Wabi Sabi EcoFashionConcept Blog — women business owners

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    79% of Women Buy from Women Owned Businesses

    79% of women will try a brand if the know that it supports women-owned businesses

    Atleast that is what this Tweet by the account @PopcornBrains claims. 

    Wabi Sabi EFC is 100% women owned. The team is composed of women, from management to design to production. Even our factory is women owned and employs women. This past season 1 man did join the team, substituting a former women employee in her role. However, truth be told it wasn´t meant to be this way. I  can say that I am actually of the opinion that a gender balance is good for a team and benefits the work environment.  This is a business, not a girls club. Still, it just seemed to work out that way. I started to bring people onto the team based upon their technical ability, understanding and affinity with the brand, ATTITUDE, and whether or not I wanted to work with them closely each day. 

    Wabi Sabi is  a women´s business who creates a product for women. That product is deigned to help current women business leaders and aspiring ones to merge style, functionality and wellness in an easy way for their day to day professional life, helping them look good and feel great about what they wear. We aim to empower women to life healthier, happier and to be more successful by feeling and exuding confidence and poise in all they do.

    When you look good you feel good and it shows.

    I guess it makes sense after all to be a business run by women creating products for other women in business.     




    The Story Exchange on Wabi Sabi EFC where Eco Friendly Meets Sophisticated Style

    The story exchange is a nonprofit media organization that showcases entrepreneurial women from around the world who are contributing to their communities and collectively making an impact on the global economy.

    More than 126 million women are starting or running businesses in 67 economies, creating millions of jobs and generating trillions of dollars in revenue.  However, many of the features captured by the media are of either large coporations with women leaders or are male-owned. The Story Exchange wants to change that narrative by telling the stories of female entrepreneurs in an array of industries who are making a difference, breaking through barriers, and driving economic growth.

    The 1,000 Stories project is a digital media project that features woman business owners, and tells the story of each women and their business.

     Michele Helene Cohen, Founder and CEO of Wabi Sabi Eco Fashion Concept was recently featured on the site.

    “I decided to merge my fashion needs with my wellness routine by creating a contemporary women’s workwear brand made with 100% certified organic fabrics that was flattering, functional and that I could feel good about wearing to work each day.”   

    Read the full story